Business Reputation & False Reviews

A malicious review can undermine the business behind the name

Representation for brands, professionals and companies facing fabricated reviews, hostile campaigns or unfair commercial conduct

Confidential assessment call

The legal position

False online reviews and coordinated campaigns may damage revenue, transactions and business value. A competitor, former employee or impersonator may be responsible. Automated platform reporting often provides little clarity while potential clients continue to encounter the allegations.

Our legal approach

  1. Distinguish criticism from unlawful publication

    Analyse defamation, false commercial descriptions and related commercial-law remedies in context.

  2. Evidence-based platform submissions

    Prepare legal and policy-based removal requests supported by reliable documentation.

  3. Claims against responsible parties

    Assess proven financial loss, available statutory relief and injunctions against continuing harm.

  4. Discreet commercial strategy

    Avoid unnecessary amplification while protecting the business’s position.

When a review may become actionable

  • False factual accusations, distinguished from subjective opinion.

  • A purported customer who never received the service.

  • Degrading or abusive expressions whose context may cross the legal threshold.

  • A competitor covertly publishing harmful allegations.

Available legal tools

  • A reasoned pre-action demand addressing identification, correction and compensation.

  • Defamation and commercial-tort proceedings where supported by the facts.

  • Interim injunction or removal applications where the legal tests are met.

The route forward

  1. Initial assessment

    Review the publication, its audience and the harm to reputation or privacy.

  2. Strategy development

    Choose the appropriate combination of evidence preservation, removal requests, negotiations and proceedings.

  3. Representation & action

    Act promptly and discreetly before the publisher, platform or court.

Frequently asked questions

Preserve the publication, address, time, reactions and available audience information. Reliable documentation allows urgent steps to be assessed without unnecessarily amplifying the content.

Review a strategy to protect your business reputation

Matter