Business Reputation & False Reviews · Legal briefing
Competitor Campaigns & Commercial Disparagement
By Adv. Yechiel Rachamim Menahemov & Adv. Assaf ShpigelPublished:
The practical dilemma
A competitor circulates false insolvency rumours through accounts or employees in professional groups.
The legal position
Commercial Torts Law 1999 section 2 addresses commercial information known, or reasonably required to be known, to be false under its conditions. Section 12 excludes this tort from sections 13–21, so section 13’s NIS 100,000 no-loss-proof remedy should not be attributed automatically. Defamation may provide a separate route with different elements. Proven-loss claims require causation and evidence; jurisdiction depends on the remedy and law. Official source 1 Official source 2
Your next step
Record falsity, knowledge, reach and business impact. Gather cancellations and relevant expenditure. Select applicable causes of action without adding statutory amounts from provisions that do not apply.